View source for No One Knows About Your Game

My [[Game Developers Conference|GDC 2013]] Indie Game Summit soapbox<ref>Which is like a rant, but nicer!</ref> was titled ''No One Knows About Your Game''.  It's a spiritual sequel to my 2011 soapbox, [[5 Minutes Worth of Observations about AAA Indie Games]], and it's about how even if you think you have a lot of press and awareness, for all practical purposes, no one knows about your game.

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This audio was from a rehearsal, not the actual IGS version of the talk, but that was on somebody else's laptop, so I didn't record it.

One key point from this talk is the following theory of mine, partially based on analyzing what happened with [[My Liner Notes for Spore|Spore]]:
<center>'''You cannot overhype a game, you can only underdeliver.'''</center>
This is just a theory, however, and several indie developers I respect disagree with it.  In the talk I quote [https://twitter.com/PHIL_FISH/ Phil Fish] talking about overhyping ''Fez'', and I had a slide with a shot from ''The Stanley Parable'' blog showing how to hype without spoilers, but then a couple years after this talk, [https://twitter.com/HelloCakebread Davey Wreden] released his next game, ''The Beginner's Guide'', as a complete surprise with no hype at all. 

Another observation I discuss in the talk is the '''Cheng Infinity Hypothesis''', which is the name I've given to [https://twitter.com/biiigfoot Jamie Cheng]'s theory about how indie-scale games effectively have an infinite number of potential players who might buy them, meaning you can always do more marketing, mess up a PR pitch or a patch and then fix it, and never have to regret too much a missed opportunity; you will never run out of potential customers.  Obviously if you're making ''Call of Duty'' or ''The Sims'' you might run out of customers at some point because you're trying to get all of humanity to buy your game, but at indie scale this is not an issue.

[http://twitter.com/nothings Sean Barrett] tweeted this in response to my announcement of this post:

<center>[[Image:Nothings.png|link=]]</center>

I'll put some additional thoughts here soon...  Right now I have to prepare another lecture!

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[[Category:Opinions]]
[[Category:Lectures]]